Blue Moon's New Look

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Blue Moon has begun rolling out their new branding starting this month.  Which is actually a pretty big step for the brewery, as this is it's largest branding overhaul since the brewery's inception in 1995.

What sparked the change?  One of the largest influences was actually Blue Moon's staple garnish... an orange.  Which is now featured prominently on the front of their 6 and 12-pack packaging. Blue Moon has moved to a simpler brighter look, and I cannot wait to see the new bottles on shelves around town.